It's been a heck of a journey for No Man's Sky: From massive hype to major letdown, consumer complaints, feelings of abandonment, weird ARGs, big promises, more hype, and a slow, relentless effort to build the game into something resembling its early promise. It's actually pretty close to that mark now, and the No Man's Sky fanbase is doing something pretty cool to express its gratitude to Hello Games for sticking with it.
While other studios could (and likely would) have easily cut their losses and moved on to something else following the rocky launch back in 2016, Hello Games put in the time and effort — particularly with the Next update in 2018 and Beyond coming later this year — to add TONS of new content and features to the game.
It's great to see the team getting recognized by their fans for their hard work and dedication. It's also heartwarming to see extra money from the campaign going to help sick children.